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Overseeing inbound and outbound marketing
Managing paid advertising with search engines and outside vendors (SEO Strategists)
Print and email marketing
Writing content for blogs, social media, and landing pages (content writers/content marketing manager)
Using Google Analytics to assess and develop the online marketing strategy
Create advertising campaigns, competitions, and giveaways for social media platforms
Developing the brand image and voice of the company
Determining the price of products and services
Planning and running marketing events such as webinars and seminars
Planning campaigns and the resources for initiatives
Conducting research into customer behaviours, demographics, and motives
Organising internal communications promoting the goals, vision, values, and priorities of the business (Internal Community Manager)
Managing other team members (Marketing Manager)
Liaising with the sales team/Sales Professionals
Source ⇲
